Personal Location Services assist mobile subscribers locate friends and business locations, track assets, participate in social networks and offer the means for care givers to monitor Alzheimer’s victims.
There are numerous obstacles to be overcome by personal location services developers. Learning that consumers may not value the utility of a GPS PLS App on their mobile phone until they experience the benefits, people tracking publishers like www.locimobile.com are making FREE versions of paid Apps available at the iPhone Store. Of the 2 billion mobile Apps downloaded,13 million were for PLS Apps during Q2.
To date PLS services have only penetrated 5% of the handset market – while games, ringtones and SMS have penetrated about 13% of that market. PLS costs more than 2X other mobile applications. PLS applications typically cost $9 per month per mobile user, but other geo-specific Apps including pictures, sports information and weather applications cost but $5 per subscriber.
As more comsumers begin to value GPS/PLS services, it is expected that the costs of providing the services will be underwritten in whole or part by advertisers that will leverage the technology to offer messages proximate to the subscriber’s location.
Location Based Services
October 31st, 2009
As GTXCorp launches Version1.3 of its GPS tracking iLOCi2, smart phone app, we become increasingly aware of the growing size of our respective personal networks and the need to know their location in addition to their proximity to each other contact in real time. This version of the app doubles the number of contacts that can be LOCi’d from eight to sixteen with the next release expected to be unlimited.
Early proof of this growing need to know where – is evidenced by the recent launches of Crowd Sourcing intelligent networking platforms; Jigsaw, Spigit, Crowdcast, Jive and Bright Idea that are based on the input of a group’s intelligence, their multiple personal locations and the ability to extrapolate ideas and actions with the aid of unique algorithms.
Crowd Sourcing in its most mundane application is presently used to describe traffic jams by anonymously stripping location data from multiple cell phones carried by drivers on highways. In its more intelligent applications, contacts are linked by their intellectual contributions and knowledge bases. When these apps achieve a level of ubiquity… the iPhone and iPod touch are available in 77 countries… the iLOCi2 app is available in 52 countries… the potential for collaborative intelligence should produce amazing results.
3G Smart Phones, APP Store, Global Positioning Systems, Location Based Services, Mobile Phones
October 16th, 2009
The abduction of Elizabeth Smart was a depraved assault against us all. It took away the sanctuary that each of our homes was supposed to provide our loved ones. The crime so infuriated Patrick Bertagna that he spent the next seven years and millions of dollars developing the GTX Corp technology that would afford each of us embedded GPS monitoring solutions that would discretely provide our location on a smart phone, PDA or computer. Nine months of terror could have been reduced to nine seconds, nine minutes or nine hours, but not nine years.
SALT LAKE CITY October 1st, 2009 @ 8:56pm — It was a moment six years in the making. Elizabeth Smart took the stand at U.S. District Court Thursday during a competency hearing for her accused kidnapper Brian David Mitchell.
For two hours, the 21-year-old recounted the details from the nine months she was held in captivity. [CLICK HERE to read Elizabeth Smart's entire testimony]
She testified Brian David Mitchell came into her bedroom on the night of June 5, 2002, held a knife to her throat and told her to get up quietly, or he’d kill her and her family.
She said he told her to get her shoes on. When she reached for slip-on shoes, he told her to get some tennis shoes.
3G Smart Phones, GPS Shoe, Location Based Services
October 4th, 2009
Novelty apps quickly lose their appeal – news and reference apps retain user attention.
The App Store contributes between two cents and four cents a share in profit to Apple per quarter–minus the 30 percent cut Apple takes on App Store downloads, the analyst estimates that iPhone software developers currently generate between $140 million and $250 million a quarter.
The average cost of a premium iPhone app is now about $3.00–mobile ad exchange Mobclix reports that while paid downloads make up 77.3 percent of the total App Store inventory, consumers continue to download more free apps. Apple notes that more than 50 million iPhone and iPod touch customers in 77 countries are downloading applications. Get the full story>>
APP Store, Location Based Services
October 3rd, 2009
