Infovores have created a data feeding frenzy devouring ever increasing bits at astounding rates which has prompted marketers to filter the flow selecting the content relevant to their immediate location.
Everyone does it… checks the map on their GPS smart phone to see where they are, decide where they are going and how best to get there. Social Locating is a task fast becoming a habit. With Personal Location Search come opportunities for mobile advertisers to use the GPS mapping functionality for proximity marketing.
Geo-fencing is a tool that allows a GPS enabled cell phone user to establish a “virtual boundary” around a location. When the user’s phone either enters or leaves the Geo Fence it triggers an SMS message. Advertisers are planning to use the personal location service to place GF’s around shopping centers and specific stores. With the permission of a smart phone carrying shopper, breaking the GF will trigger a personal coupon or other promotional offer connecting the customer with a retailer and their peer group at a specific location.
3G Smart Phones, APP Store, Location Based Services February 26th, 2010

