The problem is that fewer medical students are choosing this subspecialty because treating older patients who have multiple, complex problems makes it difficult for a doctor to make a living as they require significantly more time to treat. Medicare doesn’t progressively compensate for an extended 45-minute appointment with a dementia patient. Says Dr. Bruce Robinson; “These patients require the most time and pay the worst.”

Consequently, the shortage of geriatricians is also worsening. While medical students elect other more lucrative specialties than geriatrics, the population of those over 65 is accelerating faster than ever in our nation’s history with one in every eight an Alzheimer’s victim. The American Geriatrics Society estimates that by 2030, there will be a shortage of 36,000 geriatricians in the U.S., up from 7,000 today.

Alzheimer’s disease has reached crisis proportions in the United States, with incidence, prevalence, and mortality all on the rise. Today there are now more than 5.3 million people with Alzheimer’s disease.  The Alzheimer’s Association has projected an increase of 12-14 million new cases by 2030 as there is no cure for the disease. With rising medical and assisted living costs, the burden of daily care for these ravished victims rests most often with the more than 10 million unpaid family caregivers.

These staggering statistics do not take into account the additional cost of monitoring and retrieving the 60% of the afflicted that will wander off and become lost. If not recovered within hours their fragile health will fail rendering them a mortality statistic and a significant expense for the municipality that will be called in to search for them.

 Using 2 way personal GPS Tracking technologies it will be possible in just a few months for caregivers to enjoy the 24×7 peace of mind that comes with knowing where their loved-ones are with a push of a button on a Smart Phone. While medicine cannot yet pinpoint the cure, GPS Personal Location Services technology can now pinpoint the person.

The disease progressively robs the patient of their cognitive minds and physically debilitates them. As the disease progresses through its fatal stages certain life threatening behaviors unique to the disease may present themselves. Research tells us that 60% of all Alzheimer’s victims may become intermittently disoriented and lose awareness of who they are and where they are. There is no warning for “wandering” and restraining the afflicted would restrict their independence and destroy personal dignity while they are still living functional lives.

 Two companies; GTX Corp and Aetrex Worldwide have partnered to produce a patented GPS enabled shoe that will soon afford caregivers with the ability to instantly locate their loved ones and know their path, direction and speed on a smart phone with the push of a button enabling speedy retrieval which will provide peace of mind to the caregiver and prevent their early demise owing to exposure from the elements.

As their minds wither, the afflicted may become disoriented and wander off forgetting who they are and where live. Searching for the missing places a great deal of stress on the caregivers, because If not found in hours they often succumb to the elements.

GTX Corp and Aetrex Worldwide will be offering a patented tracking solution that should afford all concerned with the assurance of instant and accurate GPS location.

Geo-fencing is a tool that allows a GPS enabled cell phone user to establish a “virtual boundary” around a location. When the user’s phone either enters or leaves the Geo Fence it triggers an SMS message. Advertisers are planning to use the personal location service to place GF’s around shopping centers and specific stores. With the permission of a smart phone carrying shopper, breaking the GF will trigger a personal coupon or other promotional offer connecting the customer with a retailer and their peer group at a specific location.

Trend Spotters watched as consumers purchased items in brick & mortar stores using their web-enabled handsets to scan product bar codes for comparison shopping.

Rapid uptake of Mercatur and Boku are making it possible to conduct smart phone transactions with purchases posted directly to the subscriber’s phone carrier.

This too has seen, as mobile payments are the best option for online purchases under $20 or so, and this way of shopping is especially suitable for those consumers—often young gamers—without credit cards.

All of these trends led to ABI’s prediction that mobile transactions will reach $119 billion globally in 2015 which doesn’t take into account the impact that companies like GTX Corp’s location aware GPS marketing will influence merchants and shoppers.

Apple’s iTunes and the Andorid Market Place provide historically unprecedented opportunities for App developers such as LOCiMOBILE®, to interact in nano seconds with a global market place pushing downloads of its GPS Tracking Apps to over 100,000 people in 61 countries in just seven weeks.

Not since the 1985 introduction of the TV infomercial has there been such a spontaneous transactional platform capable of interacting with audiences of millions and making millions in minutes. Apple, Google and Android have transformed the business of retailing. No longer is there a geographical merchandising progression from local to regional to national to international…it is all in, all at once… democratized marketing en MASS.

Our 3G phones enable the blending individual desires with international mashups that are promoted virally through social networking into unique personalized deliverables offering the ultimate gratification… membership in the global community.

The adoption of the “Virtual Store” has produced a billion market places of one.

The productivity of App developers – prolifically creating new forms of processing utility functions, entertainment experiences, bit streams, shopping, proximity marketing et al on handheld wireless devices –– reminds us of the late Marshall McLuhan’s sage quote; “the medium is the message,” but hastens a 21st century revision to that philosophical POV: “We are now the medium and the message.”

Consumers are expected to spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner, Inc. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users. According to a new survey by Ruder Finn, Americans are spending an average of 2.7 hours on the mobile Internet – connecting socially, managing their personal finances, and even as a means for advocacy.

Just how far away is the future? Analysts project it will only take 24 to 36 months for smart phones to be the predominant mobile cellular devices. Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.

 If the vast majority of mobile applications are free, how will developers reap the benefits of mass distribution? Advertisers will connect with each of those users in six word headlines, 160 character messages or see you-see me maps with retailer proximity marketing offers supported by bar code promotions.

When help does arrive how will they know if you or a family member suffer from a severe allergy, a chronic condition or are in need of prescription medication if you cannot speak? Protect yourself, your family and pets with CodeAmberAlertags.

Learn more about how to create a secure digital record of your medical history, a contact list in case of emergency and a repository for valuable documents… information that first responders may need to properly assess you needs and initiate the proper emergency procedures to stabilize your condition. Then, the tag’s secure layer of in depth vital medical information, available only by your permission, would be accessible to medical personnel online.

In a world exploding with technology, Haiti remains a technologically and financially impoverished agri-society despite our aid. Hopefully this tragedy will bring economic development to the country, but sadly too late for those that lived in hillside shanties existing from hand to mouth.

Americans have donated more than $8 million for Haiti relief via TXT message. The online donation system enables a $10 donation by texting HAITI to 90999. If you can, give.

The way it works is simple — Readers scan the code into an Internet-enabled phone, and the QR bar code will take them to a mobile menu providing information about the item, including where to buy it and a coupon to incentivize a sale.

 A recent story in the NYT suggests that it may take time for scanning to take hold, but no one foresaw the impact of the App Store either.

 Consumers will learn – sooner than later – that their GPS enabling Apps like GPS Tracking– will allow them to not only locate a retailer, but share the location and valuable information like coupons with their network..