Shop until you spot a dot

Google just launched a new feature on the mobile version of Google Product Search which could take local shopping search startup Milo  out at the knees. Whenever you do a Google product search from a mobile phone, blue dots will appear next to items which are in-stock at specific nearby stores… and who shops alone these days so get a friend to go along … The blue dots are subtle, but they certainly distinguish Google product search  results.

Google has partnerships with Best Buy, Sears, Williams-Sonoma, Pottery Barn, and West Elm to show local inventory, and it is inviting other merchants to apply  to participate as well.